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Connecting Value Assessment and Dynamic Pricing of Services to the Performance Journey Mapping Framework
Last modified: 2015-09-10
Abstract
This paper introduces the integration of value and pricing into the Performance Journey Mapping (PJM) framework. Companies are often insecure when it comes to service pricing due to a lack of applicable tools and methods that support them to find an appropriate price for their services. Value-based pricing approaches turned out to be superior to other ones but lack appropriate tools and adaptations for service pricing. The connection of value assessment and service pricing within PJM and the development of a supporting tool set shall enable companies to perform value-based pricing for their services in order to obtain performance growth.