Archive - Central European Conference on Information and Intelligent Systems, CECIIS - 2012

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Skills Framework for a Social Age - SFSA
Nikola Krajačić, Iva Gregurec, Boris Tomaš

Last modified: 2012-07-17

Abstract


The aim of this paper was defining required skills that a person should own or obtain to perform specific tasks with their adjacent responsibilities in jobs related to social media, web, online marketing and online public relations. Our model for this classification was SFIA Framework (Skills Framework for the Information Age). This classification came out in need to define and differentiate what skills should have which responsibilities in order to create a standard for this field of online marketing and online PR activities.