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This paper examines the achievement of competitiveness based on IT for small and medium enterprises. For this purpose we defined the thematic concept of external environment - strategic management - evaluation. The following strategies were determined: strategic  positioning, resource based model, dynamic capabilities and innovation. They were analyzed with respect to the environment, strategic direction and restrictions. IT capabilities and innovation appeared as important IT factors in achieving competitiveness. Methods of evaluation can be conducted on the basis of Critical success factors and Balanced Scoredcard