The potentials of the Internet as a network of networks cause significant shifts in contemporary theory and practice. By getting insight into modern economies, we can observe the changing focus of producing activities “moving” from the material domain into the field of services, and information becomes a basic resource of business. The development of the Internet and the concept of e-business that comprises carrying out business activities in virtual space, create new e-markets.

            Theoretically speaking, the inability to control the Internet breaks all limits considering the types of services being offered on the Internet and the ways of providing them.

The aim of this research was to find out to which extent modern users of computers and the Internet utilize the potentials of e-learning. The research has been conducted on 100 randomly selected respondents from Zadar, aged 18 to 65, with different professional and educational backgrounds. The survey was made up of 17 questions. The respondents’ opinions on various aspects of utilizing e-marketing were statistically elaborated. Further analysis of the data included different statistical procedures used in analysing motives and levels of using e-marketing.