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eTourism: A comparison of online and offline booking methods and the importance of hotel attributes
Last modified: 2009-08-19
Abstract
This paper investigates the impact of demographic and travel characteristics of hotel guests on online and offline reservations. It also examines the importance of hotel attributes in selecting a hotel and the differences in priorities between guests, who book their accommodation online and offline.
Data was collected by surveys of visitors in three hotels in Dubrovnik.
The results of the study showed that the method of booking mostly depends on the nature of travel, and that the importance of hotel attributes is equal for all guests.
Data was collected by surveys of visitors in three hotels in Dubrovnik.
The results of the study showed that the method of booking mostly depends on the nature of travel, and that the importance of hotel attributes is equal for all guests.
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