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Privacy challenges in mobile technology acceptance research
Last modified: 2013-08-17
Abstract
This paper presents an analysis of privacy issues and potential countermeasures in the context of mobile technology acceptance research. Automated usage tracking and user-generated content analysis are examples for novel methods that are utilized for acceptance research. These introduce privacy as a new issue to acceptance research. Some promissing countermeasures could be derived from other fields that make use of this kind of methods. These are identified, discussed and supplemented by some novel approaches. Living Lab environemts with a high level of transparency seem to mitigate most privacy concerns and also provide additional value to users.